In Milan at the Samsung District, I tried the Samsung Virtual Mirror, it is so cool, this is the future of the fitting rooms. I have talked about this with an engineer, who explained to me that Samsung’s line of retail-oriented displays provides shoppers with a more convenient, informed and customized shopping experience. These innovations range from technologies that sense customer movements and shopping interests and deliver targeted advertising content as they move across the store floor to virtual fitting rooms, mirror displays and small signage that pair customers’ exploration of clothing options with expanded visibility and an interactive catalogue of complementary accessories and on-sale items. Most notably, Samsung will unveil its OLED Transparent display for the first time. With a thin, self-lighting panel, Samsung’s OLED display provides a dynamic interior design solution for retailers by giving shoppers near-perfect viewing angles from any perspective.
“a special thanks to my cousin (Anna Conroy). She helped me edit this article”.
Marta Leo 